15 Sep TOP SUCCESSFUL DIGITAL TRANSFORMATION STRATEGIES FOR 2020
The world history revolves around constant transformations. The fight for survival of the fittest is being fought throughout the human history. The traditions and civilizations that could be most popular in any era, are obsolete today. Have you ever thought about the bone breaking reason of survival? Ofcourse, it is plain to understand. Human nature is not something static. It demands unceasing changes in surrounding and voracity to have more than enough. The civilizations which could not survive are obsolete today.
This is 2020 and digital Darwinism is deciding and shaping digital marketing trends. Digital transformation is the process of introducing digital technologies to create new or modifies the existing business route, culture and customer experience to cope the varying business requirements. Digital transformations, in the online trading, are the necessity of current digital age. These transformations enable the businesses to reach out the target audience in a more reliable and trusting manner. The running shape of online business is highly transformed and influenced by digital transformations. It will continue to alter its form and pace in future as well.
Why Digital Transformations Are Needed In Online Business
Before leaping into the debate of digital transformation strategies, a question is to be answered. Why digital transformations are mandatory in digital marketing? Here we will try to account such reasons:
- Need of Existing Age The need for digital transformations started with the transition of analogical mode to digitization. Hence, the process of transformations is being continued over the years. Businessmen are watching for more digitally profound ways. They look for every possible transformation to catch the sights of their potential customers.
- Competing the Competitors Your Competitors are already taking the steps to transform their online business with new digital transformation strategies. To beat them in the digital marketing trends, you need to glance out for a most successful strategy with less expensive deal.
- Personal Approach to Customers Digital Trends are equipped with more personal targeting approach. Reaching out to the customers in person, demands a great deal. But the digital transformation successfully covered the voyage with more fruitful outputs. This approach is more appreciable as it keeps the privacy of the customers prior to digitization.
- Increases Marketing Efficiency Digital transformations are practiced to increase the marketing efficiency with new business boosting technologies. Addressing a large number of potential audiences with latest online marketing tools is the essence of digital transformations. An online company standouts in a more stable form due it’s successful digital trends.
- Multimedia Platform Digital marketing trends can be hyperlinked to each other. The digital transformations enable such hyperlinking. It’s contributing largely to online business in comparatively a less amount and time.
- Good Bye Paper Digital Agency Blogs are being proved the magnifying glasses to the potential audience and also promoting the paperless environment. This digital transformation tool is playing a crucial role in promoting the business ideas and dragging the potential customers.
Digital Transformation Strategies Building Tools
The top is always empty. The digital transformation strategy is so much important for a digital marketing company. It aids a lot in managing the company’s future goals and it’s subsequent achievements. Digital transformation strategies are based on some of the building tools. These transformations demand experience and core understanding of any business. A strategy is not necessarily applicable to all sorts of businesses in a same specific way. It differs with business culture, goals and it’s impacts. The upcoming discussion encloses the building tools for digital transformation strategies that bring changes required for your company in a most active and effective way:
- Analyzing the Company Culture The culture of your company is a leading tool in transforming your business strategy. The culture of your company consist of the manpower, brand products, services and sometimes even location plays a distinct role in formation of your digital business strategy. If analyze it well in real time, can help a lot in understanding the impacts of new strategy and it’s penetrating dimensions into your business. Latest technologies as like Artificial intelligence, network security, WiFi technology may perform better in your company and worst in a company located somewhere else depending upon the culture of it. Digital marketing agency in Toronto greatly emphasizes the company’s culture in bringing about any digital transformation strategy.
- Determining Business Goals An aimless person is always directionless. Goals are important in taking your business to the climax. Introduction of a technology in your business should be parallel to the goals. These goals decide to choose the right strategy in the right time.
- Calculating the Risk Factors Always take the calculated risk. Before Indulging in a new digital transformation strategy, do not overlook the risk factors. These factors will assist you to adopt a strategy or not. It must be properly addressed and documented.
- Testing Experiments An experiment shows you the best and accurate way. Once you have set goals and documented the risk factors, it’s the time to carry out testing experiments. Experiments should be limited to a section of your business which recommends or rejects the strategy for the company and will not affect the entire setups.
- Asking Feedback Taking the frequent feedbacks is the most motivating way to implement or reject a strategy. This method may be in a survey, group or questionnaire form. But will help a business to opt or give up a strategy.
- Implementing the Technology On successful completion of all these steps, application of technology is required to be applied. But still to be restricted to a section or department of your company. The application will also assure the unsung aspects of the new strategy.
- Never Give Up Analysis Analyze the new strategies constantly. It will demonstrate you about the further expansion, reduction or quitting the new digital transformation strategy at your company. Constant analysis will lead you to a more convenient and stronger transformation strategy.
Top Successful Digital Transformation Strategies for 2020
Pre planning prevents poor performance (5Ps). A strategy acts like these 5Ps in any digital transformation. A strategy enables a team leader to glance out of the hut for any compelling and crucial change that brings a remarkable turn out. Here we will discuss some of the top successful digital Transformation strategies for 2020. These digital strategies have been brought notable and numerous transformations in the digital marketing world.
- Implementation of Digital Marketing Campaigns
Online companies are expending more to reach out the target audience in a simple and efficient manner. Brand awareness with digital solutions is the leading aim of digital marketing campaigns. It also reaches and find out the increasing number of potential consumers. Digital company owners are focusing more and shifting towards the digital marketing campaigns for their online business marketing. Executives with successful implementation of digital marketing campaigns suggest applying mobile, web marketing and digital advertising alongwith website and company app. These additional transformations will fill the empty spaces of brand awareness. It will boost up the return on investments (RoI) as well.
- Use of Artificial Intelligence to Know Customers’ Core Needs
Artificial intelligence (AI) has entirely changed the business dimensions. It is a must having option due to its multiple uses and advantages. Although it’s basic function is data analytics but it can deal a customer online, manage balance sheets and accounts. Businessmen rely more on the suggestions based on AI system. It analyzes data and use it in the production of brand products with wonderful accuracy that meet the market demands. These accurately designed brand products drag more customers. Customers’ satisfaction comes out in the form of loyalty with brand product’s quality. AI can be used to obtain results above expectations instead of digitizing human actions with increasing returns on investment.
- Provision of Better Customer Experience
The digital transformation strategies must be based on customer centered values. A customer has to be provided with a better experience. AI and office automation may be used to offer the best services to the customers. It provides a wide space of customer’s interaction and brand product development. A digital transformation is the deliberate action of better customer services provision and not limited to the development of an app or website. Customers expect a lot from the digitized business. A company must also keep the certain demography, culture and other relative features in offering their services and product designing. Digital companies must propose a list of customers’ satisfaction that to be ticked on fulfilling the desired action.
- Use of Big Data with More Business Opportunities
Digital transformation gives an online business a very big storing capacity to be used for digitizing purposes that offers increasingly more chances of business. This is one of the most admiring digital transformation strategy with better ecommerce solutions. Web services provider such as cloud hosting has the capability of digitizing a company website on multiple searching engines. Human intelligence is, still, of great importance although machines are being proved to be the threatening agents to manpower. However, world digital markets are being squeezed more with the each passing day and raising huge opportunities for online marketing.
Every businessman comes across different experiences which build and shape his business direction. Counseling with these experts and taking their opinions about any digital transformation strategy leads towards a bright track. Although this tactic is not directly concerned to the digital transformation strategies but still can affect and boost such strategic aim.
ABOUT THE AUTHOR
Mudassir Malik is an entrepreneur, tech expert, BPO and operational excellence coach currently working as the Co-founder and COO at PNM Group. Mudassir has been in this industry for over a decade now. He has helped several North America based companies with different mega projects including a state-of-the-art job board, national portal for customers facilitation for a Canadian State company, etc. Currently, he is overseeing the strategy and vision, major client relationships, and leading key engagements at PNM Group which is a leading branding agency based in Toronto offering full scale design, development, branding, and digital marketing related services.