Real Estate Industry

Google Search Trends for Real Estate Industry in 2022

The real estate industry in any country guarantees success in terms of GDP rising and economy building.

New constructions, development, innovation, and brought up of different societies and multinational businesses are a few other factors that grow with progress economics. 

Hence economy is the most critical factor that affects a country.

Since the real estate industry is all associated with the sales and purchase of lands. Also, grounds and property dealings are the most expensive exclusive deal offers in any country. According to experts, prices of the lands and property business will shoot to the sky.

And real estate industry will go higher and higher in business expansion and economical generation.

There are a few Google trends of real estate by different realtors. There are various ways newcomers are searching for information on the real estate industry. 

Through this article, we get you detailed information about Google searches trend for the Canadian real estate industry in 2022


Canadian Real Estate Industry?

The Canadian real estate market has been in media headlines for a long time, and it is still present as a warm topic for discussion.

Young investors and experienced professionals are working on and off to establish a top real estate company. So there, they could emerge as successful business icons. 

With time, the interest in real estate is being developed in young investors.

In early 2020, a devastating pandemic almost ruined all types of businesses. But the use of different branding agencies and real estate marketing, people started doing online real estate business.

It threw a spike in demand, and the business started in 2021 became a skyrocket. It increased the prices of the lands and put people in a hassle.

Now experts are expecting that this business will not slow down quickly.

Foreign investments and real estate agents have explored different trends to get more out of the real estate industry. These trends are explained in the coming paragraphs.


Google search Trends 2020 & 2021 VS 2022?

As the real estate business always flies over and works on more significant projects, even on the small project, there is a considerable margin of profit for the person working as a real estate agent. 

Google search trends related to the Canadian real estate industry elevated in three years from 2020 to 2022, and the reason is apparent. During this time, different directions were applied from 2020 to 2021.

We get you a few most searches that people made in 2020 and 2021 and then will move towards market trends that will be pursued in 2022.

We all know that the covid-19 pandemic has destroyed many businesses. People could not work physically, and then the idea of working from home started to get back to life.

Since Covid-19 was spreading very fast in 2020, it brought the real estate industry worldwide and in Canada under stake.

The number of searches for the real estate industry also reduced consistently. “Home for sale,” search for “houses near me,” and similar searches were done in 2022 and 2021.

The reason for these searches is that movement from one place to another was very difficult.

On the other hand, sellers were not trying to sell their houses because they wanted to keep the lands with themselves as they tried to sell after getting over the COVID.

Over time, the searches for the real estate industry improved. 

People express their searches and learn different things. Even within COVID season, a pandemic could not stop them.

When the idea of working from home started, people searched for “home office design,” “easy to make home to the office,” like stuff so that they could efficiently work from home and make it a business idea.


Canadian Real Estate Market Trends in 2022

The real estate industry in Canada has enormous importance, and it helps Canada increase its GDP and supports the economy.

Different trends are going to be set in 2022. The real estate industry does not hit all movements. But viral trends do not get implemented by a few realtors.

Comprehensive searches on Google become trends, and people try to implement them.

Below are a few most trending real estate marketing trends that people search a lot about.

Rising Real Estate Prices:

Prices are always a concerning point. Whenever it is about selling or purchasing anything, the real estate industry in prices will keep growing with time.

This trend of rising prices went 100% double the real estate industry’s evolution after the pandemic. 

Covid-19 throws harmful effects and reduces people’s search for real estate investment. Furthermore, PNM Group is a digital marketing agency toronto that provides marketing services! Contact us today to transform your digital marketing goal!

High Demand and Low Supply:

An essential aspect of the real estate industry is high demand and low supply. 

Since affordability is an essential aspect of any real estate industry, for instance, it is a challenging task if you are from Canada and looking for a low-budget house. 

It isn’t easy to afford a single apartment. The demand of the people is increasing day by day, but rising prices of houses are shortening the supply of the real estate business. 

People who migrate from one country to another try to find a suitable house, but unfortunately, they find it difficult to purchase one due to rich prices.

Sellers Will Dominate the Market:

The Canadian real estate market in 2022 will turn out to be a market of sellers. 

In other words, the seller will dominate and rule the entire real estate industry in Canada because of more property, higher costs, and low demand.

The demand for the lands will be low just because of more prices. 

Then, realtors will use different tactics to earn more money i.e. 

Digitalization of the Real Estate Market:

Last but not least, an incredible trend that will bring revolution in the real estate industry in Canada in 2022 is the virtualization of real estate. 

It is turning a physically selling brand into a digitally brand of sale, and it is an incredible idea itself. 

Due to Covid-19, realtors started doing website marketing and different digital marketing tactics. They began to optimize real estate websites to benefit from the internet to sell their houses and promote their businesses.

Hence, the use of digital media and digitalization of the real estate market will be a trending point in 2022.



In the about discussion, we talk about how Google searches by people have become the trend in any industry. 

Since real estate is a vast and giant business hub, people try to find their queries on the internet to get the best knowledge. Google searches turn into trends, and people start applying them.

Hence, we discuss how rising real estate prices, low supply, dominant behavior of real estate agents on the market, and digitalization of the real estate industry will become the Canadian real estate industry trend in 2022. 



What is the future of the real estate market in Canada?

The real estate industry in Canada will have a bright future in terms of uplifted prices and sound revenue generation. 

Also, it is predicted that house rates will increase up to 5.6 % in the market, which is a perfect point for real estate agents.


Is Canada’s real estate market going to crash?

According to economic experts, the prices of houses will continue rising in 2022. Moreover, there are no chances of crashing the real estate industry due to maintaining and balancing the curriculum.


Will savings interest rates go up in 2022?

Yes, the saving interest rate will go up to 0.11, 0.06 in 2021.


What do Realtors struggle with the most?

Real estate agents struggle with a few things that include the following things:

  • Low Inventory
  • High Market Competition 
  • Costly Lead Generation
  • Database Issues and 
  • Lack of Use of Technology Trends


Why is being a real estate agent so stressful??

Below are a few reasons that make real estate agents’ lives so stressful that he tries to get out of it. But high profit and growth of business make him stick to it.

ü Hard Competition

ü Hectic Work Hours and 

Uncertain Income

Related Resources:

8 Benefits of Investing in PPC Advertising

Advantages of Google My Business in 2021

5 Steps to a Business Growth Strategy | Effective Guide

What Digital Marketing Techniques Should You Employ in 2021?

Top digital marketing trends