Digital Darwinism does not exempt any business, irrespective of the brand of that company. It revolves around the digital marketing trends and decides the future of a business. Marketers are using multiple platforms to beat their competitors. Even in digital marketing theses marketers are login into many digital networks and leave no stone unturned to reach the target audience. Latest digital marketing softwares are being equipped with robotic features to help the potential customers in making their decisions. The concept of globalization is going to change the dimensions of marketing trends. Conventional marketing trends are gearing down with the rotation of clock due to its region blocked nature, time demanding ways and cost involved means.
Ecommerce or electronic commerce is the entire process of purchasing & selling services of online agency or its brand products and the complete transaction history of money. It may be understood as commercial transaction which is carried out over internet. These transactions are of four forms; business to business (B2B),business to consumer (B2C), consumer to business (C2B) consumer to consumer (C2C). Ecommerce conversions are the steps to attract the target audience to buy your product on internet. A digital marketing agency having the capability of more ecommerce conversion means that the agency has strong digital marketing trends. Conversion never happen itself, it demands optimization. Conversion rates directly links the digital marketing trends that a company chooses.
Impacts of Digital Marketing Trends on Ecommerce conversion
The unexplained and veiled significance of eCommerce solution is elaborated in a more sophisticated way by the pandemic; COVID-19. It provided a worldwide test-site to marketers to carry out their investigations vis-à-vis digital marketing trends. The writeup will put a meaningful sight on the impacts of modern digital marketing trends on e-commerce conversions:
Social Media Digital Marketing Charms
Social media apps are no more used, merely, for social harmony. It is in modern digital marketing widely used by shopping malls for their brand selling purposes. These social media business groups are automated with instant reply features when not available or offline. The automation characteristic is the product of artificial intelligence (AI) which is now an attracting force for online business. These business apps are further equipped with catalogue management and interlinking features. For instance, a link of Whatsapp business account can be shared on Facebook, email, Instagram, Pinterest and vice versa. Instagram purchasable galleries with their enchanted graphics attract a visitor and compel him to click on, which open to a vast variety of a same product brands. Their online worthy comments and reliability leave an impact of trust on the brand and online shopping. About 62% Instagram users report to find new product on it and 73% of place their online orders and subsequent transaction. Facebook and Pinterest also display their best results.
Video is one of the most engaging content. Native video is uploaded on the same website, related to its content although users do not take it as ad because of its similar nature to website. However, such ads are highly engaging, trust developer and have a high rate of recalling ideas with more content options. Such ads drags a visitor to view the video of his/her wish and do not disrupt any viewer as like pre-roll ads. In case of appealing native ad content, a customer intentionally click on to watch it which increase the web traffic and subsequently visitors take concrete actions of buying. Survey shows, native ads proved more effective than pre-roll ads and highly successful in ecommerce conversions. In case of social media apps, such as Facebook and Twitter, it is consumer centered content that brands payoff to reshare.
Personalization is one of the modern digital marketing trends. It may be understood as one-to-one or individual marketing. A more personal approach is made towards the customers through emails media. It is based on the past experience of customers. It is to meet the customer needs in an active and effective way, which leads to consumer’s satisfaction. This satisfaction is the strength of a marketer. A Large numbers of companies are investing over this trend to enrich the conversion rates. List of region based desirable products with catchy graphics and estimated cost is shared with the previous customers in individual messages. A customized content is developed for each customer. Digital marketing agencies, deficient this trend, has a low conversion rate as compare to those agencies having this trend in exercise. Digital marketing in Toronto is greatly focusing on the feature to promote their marketing strategies.
Influencer marketing is more audible than Celebrity endorsement
A Celebrity may expose the brand product to the target audience but lack the aptitude to suggest someone to pay for that product. Influencers are doing this job in a more fertile way to grab the sight of potential customers. These influencers are not famous in their offline life, but have sufficient knowledge & extremely professional in influencing and an authority to deliver the brand message. They may be anyone and anywhere. Every organization has such people but needs to find. Because they have built a reputation in the public and do not speak good, merely, for your brand product. They understand the core values of your product and then make efforts to influence the public accordingly. Influencer marketing involves the collaboration of a company’s brand product with online influencer to market one of its product to the consumers. Influencers opinions are prioritize by the customers in making their buying decisions. This approach is more regarded and conversion rates are expectedly high in modern day digital marketing.
Conduct Survey to stay aware
Conducting surveys is one of the best ways to know the clients requirements. Assistance of survey apps, such as BigCommerce and Magento, may be acquired. A shorter questionnaire of about 5-10 comprehensive questions may provide very potential results. In this shorter and smarter way, customers’ desires may be understood. Once the polling carries out in a transparent mode, will provide a huge data of customers desires and demands. In actual, knowing the consumers’ demands are knowing the requirements of enriching the brand product, which head to the increase in ecommerce conversion rates. It is also helpful in digital solutions of the problems without any physical efforts in a more congenial way. Digital marketing is incomplete without this specific trend of rich conversion.
Good Content Leads
Good and relevant content is of incalculable significance. A digital agency blog is considered to be the representative of the digital marketing agencies. Google is going to be smarter and will develop an accurate understanding of an online content. Irrelevant content is targeted by Google and eventually warns the agency to align the content. Any audio, video or written content that not meet the services of an online agency or company is sufficient for the defaming of the company. Which also minus the visitors conversion and leaves a bad impression. Google’s Quality Score punishes such account which is off the topic due to their Black Hat’s employment for increasing the traffic to their website. A company’s website with rich and relevant keywords earns a good quality score and in contrast irrelevant keywords lowers the impact. So, a good and relevant content increase the traffic which leads to a massive number of conversions.
Digital Marketing is Movable and Variable
Risk factors mitigation is also important to acknowledge. Every digital marketing trend is opted for ecommerce conversion. Know your business dimensions & target audience and then jump for a change. Every passing day introduce the market with new “charming app” which is selected for ecommerce conversion. Social media and email are not new, but changing with a steady flow to cope the needs of users. However, every trend is certain and has a magnificent significance at its own place.
ABOUT THE AUTHOR
Mudassir Malik is an entrepreneur, tech expert, BPO and operational excellence coach currently working as the Co-founder and COO at PNM Group. Mudassir has been in this industry for over a decade now. He has helped several North America based companies with different mega projects including a state-of-the-art job board, national portal for customers facilitation for a Canadian State company, etc. Currently, he is overseeing the strategy and vision, major client relationships, and leading key engagements at PNM Group which is a leading branding agency based in Toronto offering full scale design, development, branding, and digital marketing related services.